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Facebook Joins the Party

Facebook finally has its answer to live video apps like Periscope and Ustream. It’s called Facebook Live, and they really want people to use it.

They’re so eager for people to experience the feature that they’re reportedly paying big bucks to high-profile news outlets and entertainers that “go live” on a regular basis.

Odds are if you’re not already one of those being paid to use Facebook Live, they aren’t going to be knocking on your door with a bag of cash any time soon. It’s ok. Fame sucks, anyway.

But that doesn’t mean there isn’t an incentive to use it. In fact, using Facebook Live is currently one of the best ways to get in front of your audience.

Why Should Brands Use Facebook Live?

If you have a Facebook business page, those that like it will receive a notification when you start a live video. Stay live as long as you want. When you stop, the live video can be archived in its entirety on your timeline for visitors to view.

Users can disable the setting that gives them a notification every time a brand goes live, but they’ll still have the opportunity to see the video in their newsfeed as its happening.

 According to a Brandlive survey of 208 businesses, brands are flocking to live video because it creates a more authentic interaction with an audience and adds a human element to digital marketing.

Live video gives businesses a golden opportunity to get more personal with their audiences.

Brands can develop a live video routine by documenting events, giving a tour of the office, or demonstrating how to use a product. Doing so gives people the chance to learn about a brand in an intimate way.

The ability for users to post comments in real time creates an opportunity for Q&A as well.

Want to see how brands and personal pages are using Facebook Live? Check out the Live Map– a curated collection of live videos happening around the world.