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Low Cost Ways to Reach New Social Audiences

Low Cost Ways to Reach New Social Audiences

In the midst of a vicious presidential debate, America was feeling pretty pessimistic. We didn’t know it yet, but we were desperate for a break from the venomous attacks. We needed some positivity. That’s when Ken Bone came riding in on his red sweater. For nothing...
Tools for Building a Facebook Link Preview

Tools for Building a Facebook Link Preview

There are four types of Facebook posts: text-only, photo, video, and link. While all four are valuable to brands, links are what take users to websites. And websites are where people buy things. Putting a URL into a status bar on Facebook will generate a link preview,...
How Businesses Can Appear in User Newsfeeds

How Businesses Can Appear in User Newsfeeds

When it comes to showing up in user newsfeeds, business pages on Facebook have their work cut out for them. Facebook has been progressively making its social network more and more “friends first” meaning that brands get a significant disadvantage. Even when a user...
How to Customize Your Facebook Newsfeed

How to Customize Your Facebook Newsfeed

Gather round, kids. It’s time to learn about how your content is sorted on Facebook. Better you hear it now than from those kids at school. All Hail the Algorithm The Facebook algorithm is the gatekeeper behind the posts you see in your newsfeed. Your Facebook...
How to Sabotage Your Social Media Ads

How to Sabotage Your Social Media Ads

It’s easy to make a disappointing ad on social media Pull up a social media newsfeed and you’re bound to stumble upon some dreadful advertising. Why? Because social networks will encourage any business, from Fortune 500 companies to teenage lawn care services, to make...