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Low Cost Ways to Reach New Social Audiences

Low Cost Ways to Reach New Social Audiences

In the midst of a vicious presidential debate, America was feeling pretty pessimistic. We didn’t know it yet, but we were desperate for a break from the venomous attacks. We needed some positivity. That’s when Ken Bone came riding in on his red sweater....

Tools for Building a Facebook Link Preview

Tools for Building a Facebook Link Preview

There are four types of Facebook posts: text-only, photo, video, and link. While all four are valuable to brands, links are what take users to websites. And websites are where people buy things. Putting a URL into a status bar on Facebook will generate a...

How Businesses Can Appear in User Newsfeeds

How Businesses Can Appear in User Newsfeeds

When it comes to showing up in user newsfeeds, business pages on Facebook have their work cut out for them. Facebook has been progressively making its social network more and more “friends first” meaning that brands get a significant disadvantage. Even...

How to Customize Your Facebook Newsfeed

How to Customize Your Facebook Newsfeed

Gather round, kids. It’s time to learn about how your content is sorted on Facebook. Better you hear it now than from those kids at school. All Hail the Algorithm The Facebook algorithm is the gatekeeper behind the posts you see in your newsfeed. Your...

How to Sabotage Your Social Media Ads

How to Sabotage Your Social Media Ads

It’s easy to make a disappointing ad on social media Pull up a social media newsfeed and you’re bound to stumble upon some dreadful advertising. Why? Because social networks will encourage any business, from Fortune 500 companies to teenage lawn care...

How to Succeed on Twitter as a Small Business

How to Succeed on Twitter as a Small Business

There’s nothing quite like Twitter Twitter is one of the most interesting places on the Internet. It is arguably the loudest soundboard for public figures, citizen journalists, and countless others. Many businesses see the success that others have on the site and are...

Three Useful Facebook Ad Options

Three Useful Facebook Ad Options

On Facebook, It’s Friends First Facebook makes no mystery out of how newsfeeds work: friends come first. Personal pages appear more often in a user’s newsfeed than liked business pages, and Facebook made it that way. Business pages are given a severe organic reach...

Facebook vs Ad Blockers – What this means for your business

Facebook vs Ad Blockers – What this means for your business

It’s no secret that there’s a whole bunch of people out there that don’t want to see ads when they’re on the internet or social media. A leading ad blocker, Adblock Plus, has been downloaded over 500 million times! It’s also no secret that websites like Facebook rely...

Get Up Close and Personal With Facebook Live

Get Up Close and Personal With Facebook Live

Facebook Joins the Party Facebook finally has its answer to live video apps like Periscope and Ustream. It’s called Facebook Live, and they really want people to use it. They’re so eager for people to experience the feature that they’re reportedly paying big bucks to...