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How to Sabotage Your Social Media Ads

How to Sabotage Your Social Media Ads

It’s easy to make a disappointing ad on social media Pull up a social media newsfeed and you’re bound to stumble upon some dreadful advertising. Why? Because social networks will encourage any business, from Fortune 500 companies to teenage lawn care services, to make...
How to Succeed on Twitter as a Small Business

How to Succeed on Twitter as a Small Business

There’s nothing quite like Twitter Twitter is one of the most interesting places on the Internet. It is arguably the loudest soundboard for public figures, citizen journalists, and countless others. Many businesses see the success that others have on the site and are...
Three Useful Facebook Ad Options

Three Useful Facebook Ad Options

On Facebook, It’s Friends First Facebook makes no mystery out of how newsfeeds work: friends come first. Personal pages appear more often in a user’s newsfeed than liked business pages, and Facebook made it that way. Business pages are given a severe organic reach...
Get Up Close and Personal With Facebook Live

Get Up Close and Personal With Facebook Live

Facebook Joins the Party Facebook finally has its answer to live video apps like Periscope and Ustream. It’s called Facebook Live, and they really want people to use it. They’re so eager for people to experience the feature that they’re reportedly paying big bucks to...